The naked giants

Abstract

MULTI‐NATIONAL BUSINESS has suddenly become a highly fashionable topic. It is a safe subject for any businessmen's seminar; it is a safe target for criticism from almost any quarter; academics pontificate about it and found fellowships to study it—indeed, I should not be surprised to find that there was by now a Chair of multi‐national business in at least one university somewhere.

Citation

Dobson, R. (1972), "The naked giants", Industrial Management, Vol. 72 No. 2, pp. 6-8. https://doi.org/10.1108/eb056162