Scotch doubles in the States

Abstract

In just three American states, more Scotch whisky is drunk than in the whole of the British Isles. From New York, Jack McCarthy reports on its rise to the number one status drink—and the men who, since the thirties, have pushed it into that lucrative position.

Citation

(1971), "Scotch doubles in the States", Industrial Management, Vol. 71 No. 11, pp. 43-47. https://doi.org/10.1108/eb056147