TY  - JOUR
AB  - Today, technology is preeminent. But in a ‘quick and the dead’ world, Britain seems unable to turn ideas into profits. Richard Brooks examines the increasing complexities from the drawing board stage to the often‐neglected marketing end.
VL  - 71
IS  - 8
SN  - 0007-6929
DO  - 10.1108/eb056101
UR  - https://doi.org/10.1108/eb056101
PY  - 1971
Y1  - 1971/01/01
TI  - FIRMS BLIND TO RESEARCH POWER
T2  - Industrial Management
PB  - MCB UP Ltd
SP  - 24
EP  - 30
Y2  - 2024/04/24
ER  -