Customers of one of ICI's industrial divisions are going to find themselves getting a new kind of sales pitch before very long. The salesman will have a neat little box which plugs into the aerial socket of a television set. Then he will drop a small circular package into the box, press the button, and the customer will be all set up to watch on his own television a technological‐cum‐educational‐cum‐sales film on the latest marvel offered by ICI.
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