An unconventional approach

Abstract

The average businessman taking part in an international conference spends about £20 a day—four or even five times as much as the tourist on holiday in Britain. Estimates put the UK market at £40 million a year and the business is growing by about 18% a year, much faster than the growth rate for tourism. And, with tentative figures suggesting that the convention industry's growth rate will accelerate by 25% between now and the early 1980s, competition in the trade is hotting up no end.

Citation

Eglin, R. (1971), "An unconventional approach", Industrial Management, Vol. 71 No. 6/7, pp. 13-20. https://doi.org/10.1108/eb056086