TY - JOUR AB - Switzerland, the toughest market in Europe, has long felt an affinity to Britain which it would like to turn into trade. John Lawless and Richard Brooks examine our wealthy EFTA partner at the start of a year in which we mount a massive export drive to that country. VL - 71 IS - 1 SN - 0007-6929 DO - 10.1108/eb056034 UR - https://doi.org/10.1108/eb056034 PY - 1971 Y1 - 1971/01/01 TI - Britain looks for a bigger slice of the Swiss gingerbread T2 - Industrial Management PB - MCB UP Ltd SP - 56 EP - 63 Y2 - 2024/04/24 ER -