Britain looks for a bigger slice of the Swiss gingerbread

Abstract

Switzerland, the toughest market in Europe, has long felt an affinity to Britain which it would like to turn into trade. John Lawless and Richard Brooks examine our wealthy EFTA partner at the start of a year in which we mount a massive export drive to that country.

Citation

(1971), "Britain looks for a bigger slice of the Swiss gingerbread", Industrial Management, Vol. 71 No. 1, pp. 56-63. https://doi.org/10.1108/eb056034