For better or for worse…

Abstract

Viscount Caldecote, chairman of the BNEC Export Council for Europe, attacks those companies which are afraid to accept the challenge of expanding trade with Europe. Whether “married” to the Common Market or not, he sees Britain's European role as being inevitable.

Citation

(1971), "For better or for worse…", Industrial Management, Vol. 71 No. 1, pp. 6-8. https://doi.org/10.1108/eb056027