What is likely to happen to management development in the seventies? I believe that it will become closely linked with a newly evolving branch of management— development management. Development management is concerned with building new forms of organisation that will enable the enterprise to cope effectively with change. This contrasts with operations management, which is concerned with the efficient use of existing resources to make the goods and services currently required, and with the rapid restoration of a steady state whenever a breakdown occurs. In some enterprises, it is possible to relate the two aspects of management very closely in day‐to‐day working. In others, the two need to be sharply separated if they are to be mutually effective. In either case, the co‐ordination of operations and development is a vital function of general management. With the growth of development management, general management will need more careful study, as its tasks will become more complex and demanding.
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