In this interview, Alvin Toffler, Tom Johnson, and Larry Bennigson talk about the forces driving change and how business leaders can stay abreast of the threats and opportunities arising out of these changes. The biggest strategic threat to many successful businesses will come from the external environment that tends to be outside the peripheral vision of corporate leadership. Culture, religion, politics, environment, and ethics are all going to interpenetrate one another to an extent never before seen. They will, in turn, penetrate business in all sorts of strange new ways.
Toffler, A., Johnson, T. and Bennigson, L. (1999), "Riding the Third Wave: A Conversation with Alvin Toffler Tom Johnson and Lawrence Bennigson", Strategy & Leadership, Vol. 27 No. 4/5, pp. 4-10. https://doi.org/10.1108/eb054640
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