Reinventing value: The new business ecosystem
Gajen Kandiah
(Eorldwide director of electronic commerce and interactive media solutions for Cambridge Technology Partners.)
Sanjiv Gossain
(Chief technology officer for Cambridge Technology Partners, based in Cambridge, Mass.)
4790
Abstract
Over the last century, our economy—whether based on agriculture or industry—has been predicated on supply. That is, consumers could choose from only the quantities that manufacturers or growers had produced. As we transition to an information economy, we are experiencing a shift that puts the emphasis on demand. This shift is changing every dynamic in the marketplace.
Citation
Kandiah, G. and Gossain, S. (1998), "Reinventing value: The new business ecosystem", Strategy & Leadership, Vol. 26 No. 5, pp. 28-33. https://doi.org/10.1108/eb054622
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited