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Reinventing value: The new business ecosystem

Gajen Kandiah (Eorldwide director of electronic commerce and interactive media solutions for Cambridge Technology Partners.)
Sanjiv Gossain (Chief technology officer for Cambridge Technology Partners, based in Cambridge, Mass.)

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 May 1998



Over the last century, our economy—whether based on agriculture or industry—has been predicated on supply. That is, consumers could choose from only the quantities that manufacturers or growers had produced. As we transition to an information economy, we are experiencing a shift that puts the emphasis on demand. This shift is changing every dynamic in the marketplace.


Kandiah, G. and Gossain, S. (1998), "Reinventing value: The new business ecosystem", Strategy & Leadership, Vol. 26 No. 5, pp. 28-33.




Copyright © 1998, MCB UP Limited

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