Strategic processes in fast‐cycle environments

Abstract

In today's highly dynamic, unpredictably changing business environment, traditional strategic‐planning approaches are of doubtful value. In 1995, the American Productivity & Quality Center (APQC) began a series of consortium benchmarking studies on strategic planning. The first study, completed in 1996, identified several innovative practices and surfaced challenges faced by companies in highly dynamic business environments. Consequently, strategic planning in fast‐cycle environments became the focus of the second study, “Reinventing Strategic Planning for a Dynamic Environment,” which was completed in February 1997.

Citation

Camillus, J.C., Sessions, R.T. and Webb, R. (1998), "Strategic processes in fast‐cycle environments", Strategy & Leadership, Vol. 26 No. 1, pp. 20-24. https://doi.org/10.1108/eb054608