The art & discipline of business creativity
John J. Kao
(Academic director of the Managing Innovation executive program at Stanford University and chairman of the Idea Factory)
943
Abstract
This article has been adapted from John Kao's outstanding keynote presentation at the 1997 International Strategic Leadership Conference. The conference, which was held in Washington, D.C., from April 27 to April 30, was attended by approximately 900 professionals from 25 countries around the world.
Citation
Kao, J.J. (1997), "The art & discipline of business creativity", Strategy & Leadership, Vol. 25 No. 4, pp. 6-11. https://doi.org/10.1108/eb054590
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited