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Beyond goods and services: Staging experiences and guiding transformations

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 March 1997

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Abstract

“Beyond the world of goods and services lies the world of experiences and transformations—distinct economic offerings with implications for the strategic fortunes of giant corporations and entrepreneurial start‐ups alike.”

Citation

(1997), "Beyond goods and services: Staging experiences and guiding transformations", Strategy & Leadership, Vol. 25 No. 3, pp. 11-17. https://doi.org/10.1108/eb054585

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited