Make it simple! How simplicity could become your ultimate strategy
Bill Jensen
(Information architect with 20 years experience in communication and change consulting. He founded Morristown, N.J.,‐based The Jensen Group in 1985)
308
Abstract
About a year ago, I was meeting with the senior team of one of the world's most successful companies. After hearing plan upon plan about how the company would structure its way into more growth, the chief executive stood up, pounded his fist on the table, and bellowed, “We know strategies. We know structure. We can't implement worth a damn!”
Citation
Jensen, B. (1997), "Make it simple! How simplicity could become your ultimate strategy", Strategy & Leadership, Vol. 25 No. 2, pp. 35-39. https://doi.org/10.1108/eb054584
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited