Strategy is back: An open letter to S&L readers

Abstract

In case you haven't heard, strategy is back. According to a recent Business Week article, “Business strategy is now the single most important management issue and will remain so for the next five years.” Strategy has gone in and out of fashion more often than “top‐down leadership.” But these days, corporations are searching for new avenues of growth to recover from the questionable restructuring caused by downsizing, reengineering, and other cost‐cutting measures. The common thread for businesses and political and consulting experts is that they all believe long‐term, sustained economic growth demands innovative, aggressive, actionable strategies. Strategic planning has become the crucial tool that can help steer companies in the right direction.

Citation

Hess, W.E. (1997), "Strategy is back: An open letter to S&L readers", Strategy & Leadership, Vol. 25 No. 2, pp. 20-21. https://doi.org/10.1108/eb054581