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A four‐cycle approach to strategy development and implementation

William C. Finnie (President of The Finnie Group, a strategy consulting firm.)

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 January 1997

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Abstract

Effective strategy development and planning is an organization's most powerful means of controlling its destiny. Strategy is simply the management of change—the intelligent adaptation to external circumstances and the conscious creation of a desired future. Without a systematic, formal strategy development process, the quality of strategy is likely to be hit or miss. Only with a good long‐term strategy—and consistent implementation—will a company be able to beat competitors in meeting customer wants and needs.

Citation

Finnie, W.C. (1997), "A four‐cycle approach to strategy development and implementation", Strategy & Leadership, Vol. 25 No. 1, pp. 24-29. https://doi.org/10.1108/eb054577

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited