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Capturing value in five moves or less: The new game of business

Adrian Slywotzky (Founding partner of Boston‐based Corporate Decisions, Inc.)
Fred Linthicum (Vice president of Corporate Decisions and the firm's managing director for Europe.)

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 January 1997

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Abstract

In 1984, IBM was viewed as the most powerful corporation in the world. Ten years later, it was struggling to survive, while what had been an entrepreneurial curiosity—Microsoft—had become so powerful that many were concerned. Today, Microsoft finds itself fighting a rear‐guard action to hold its position in the face of Netscape and other emerging competitors.

Citation

Slywotzky, A. and Linthicum, F. (1997), "Capturing value in five moves or less: The new game of business", Strategy & Leadership, Vol. 25 No. 1, pp. 5-11. https://doi.org/10.1108/eb054574

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited