TY  - JOUR
AB  - Since Theodore Levitt's seminal article was published in 1983, globalization has become a dominant theme of international strategy. The popularity of the concept has led to overuse and misuse, so that companies may speak of “global” strategy when they actually mean “international” and are speaking in a general sense of anything connected with doing business outside the domestic market.
VL  - 24
IS  - 6
SN  - 1087-8572
DO  - 10.1108/eb054570
UR  - https://doi.org/10.1108/eb054570
AU  - Segal‐Horn Susan
PY  - 1996
Y1  - 1996/01/01
TI  - The limits of global strategy
T2  - Strategy & Leadership
PB  - MCB UP Ltd
SP  - 12
EP  - 17
Y2  - 2024/04/25
ER  -