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Seismic forces of global change

Hamish McRae (Author of The World in 2020 (published by Harvard Business School Press) and associate editor of The Independent newspaper in London.)

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 March 1996

304

Abstract

The purpose of setting out the five forces for change is not to claim that one can foresee every change that mill strike our world. That would be absurd. What me can do is identify certainties and uncertainties.

Citation

McRae, H. (1996), "Seismic forces of global change", Strategy & Leadership, Vol. 24 No. 6, pp. 6-11. https://doi.org/10.1108/eb054569

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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