Communication: A key factor in strategy implementation

Abstract

How does a major academic medical center interpret for its employees the organization's evolving position on managed care? How can top‐down and bottom‐up communication be combined to encourage open discussion of key issues? How does the communication process affect strategy implementation ?

Citation

Miniace, J.N. and Falter, E. (1996), "Communication: A key factor in strategy implementation", Planning Review, Vol. 24 No. 1, pp. 26-30. https://doi.org/10.1108/eb054540