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The coming electronic commerce (R)evolution

Robert L. Segal (Principal with Frank Lynn & Associates, a Chicago‐based consulting firm specializing in channel marketing)

Planning Review

ISSN: 0094-064X

Article publication date: 1 June 1995

150

Abstract

Advances in interactive communication will dramatically alter the structure of distribution. Will end users' direct access to on‐line product and purchasing data eliminate the need for many specialty resellers? Will large distributors become more like public warehouses? What is the long‐term potential of “electronic commerce”?

Citation

Segal, R.L. (1995), "The coming electronic commerce (R)evolution", Planning Review, Vol. 23 No. 6, pp. 21-45. https://doi.org/10.1108/eb054530

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited

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