Getting the most out of scenarios: Advice from the experts

Abstract

This conference session was an in‐depth discussion of how practitioners can get the most value from scenario planning. Participants were Bill Ralston, SRI International; Robert Wilson, Northeast Consulting Resources; and Gerald Harris, Global Business Network. Audrey Schriefer, Strategic Management Associates, moderated the session and has prepared this brief summary.

Citation

Schriefer, A. (1995), "Getting the most out of scenarios: Advice from the experts", Planning Review, Vol. 23 No. 5, pp. 33-35. https://doi.org/10.1108/eb054526