Beyond relationship marketing… Anticipating what customers want
Connie Freid
(President of Multinational Market Services Group, Inc.)
Stan Freid
(Chairman of Multinational Market Services Group, Inc.)
222
Abstract
These specialists in marketing and customer intelligence challenge Don Peppers' and Martha Rogers' reliance on past customer behavior, as suggested in their recent article “A Marketing Paradigm: Share of Customer, Not Market Share” in the March/April 1995 issue of Planning Review.
Citation
Freid, C. and Freid, S. (1995), "Beyond relationship marketing… Anticipating what customers want", Planning Review, Vol. 23 No. 4, pp. 40-45. https://doi.org/10.1108/eb054518
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited