Planning in a global business
Daniel Simpson
(Director of Strategy and Planning, The Clorox Company.)
290
Abstract
In global businesses there's often a question about what you can plan for on a worldwide basis and what needs to be managed on a local basis. How does a company know it has an equity or an economy of scale that is truly global?
Citation
Simpson, D. (1995), "Planning in a global business", Planning Review, Vol. 23 No. 2, pp. 25-27. https://doi.org/10.1108/eb054502
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited