To read the full version of this content please select one of the options below:

The planning process and the role of the planner

Daniel Simpson (Director of Strategy and Planning, The Clorox Company.)

Planning Review

ISSN: 0094-064X

Article publication date: 1 January 1995

Abstract

The planning process is usually an integrated mixture of top‐down issues prepared at the senior levels of the organization, and bottom‐up work that goes on within the operating units. A question for this distinguished panel of CPOs is, “How can companies optimally balance the process?”

Citation

Simpson, D. (1995), "The planning process and the role of the planner", Planning Review, Vol. 23 No. 1, pp. 20-23. https://doi.org/10.1108/eb054495

Publisher

:

MCB UP Ltd

Copyright © 1995, MCB UP Limited