Leadership practices in marketing
Abrain I. Bluestein
(Vice president, A.T. Kearney located in the management consulting firm's Chicago office.)
152
Abstract
What are the cutting edge leadership practices in marketing today, and how do they differ from what your company is doing? In order to analyze how the most successful companies operate their marketing process, A. T. Kearney recently completed a six‐month study of marketing leadership practices for six multi‐billion dollar corporate sponsors.
Citation
Bluestein, A.I. (1994), "Leadership practices in marketing", Planning Review, Vol. 22 No. 5, pp. 35-36. https://doi.org/10.1108/eb054482
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited