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Rethinking vision and mission

Planning Review

ISSN: 0094-064X

Article publication date: 1 May 1994

Abstract

The following exchange of opinions was condensed from the “Dilemmas of Planning” session, chaired by Dan Simpson, Director of Strategy and Planning, The Clorox Company. The panelists were: Paula Cholmondeley, Vice President, Business Development and Global Sourcing, Owens Corning Fiberglas; Jean‐Yves Gueguen, Vice President, Corporate Planning and Development, American Express; Brian Marsh, Head of Planning Consultancy, Shell International Petroleum (London); Pete Schavoir, IBM Director of Strategy (retired), The IBM Corporation; and Gordon Shaw, Executive Director, Planning and International, 3M. The opinions expressed are the personal ones of panelists.

Citation

(1994), "Rethinking vision and mission", Planning Review, Vol. 22 No. 5, pp. 9-11. https://doi.org/10.1108/eb054474

Publisher

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MCB UP Ltd

Copyright © 1994, MCB UP Limited