Scanning the present to discover the future

Abstract

This chemical company was caught unprepared when a competitor introduced an inexpensive substitute and snatched away a major customer. To prevent such surprises in the future, this CEO enlisted all employees in a simple scanning and monitoring system. Then the firm learned to make strategic decisions based on the intelligence its new system produced.

Citation

Belasco, J.A. (1994), "Scanning the present to discover the future", Planning Review, Vol. 22 No. 2, pp. 14-19. https://doi.org/10.1108/eb054458