Scenario‐based planning: Decision model for the learning organization

Abstract

Scenarios are being used by corporate strategists as tools that adjust managers' mental models to reflect looming changes in their competitive environment. The rules for competing in the market are changing so rapidly that a past‐oriented mental model will lead to wrong decisions. A critical success factor is how fast the whole company—not simply individuals—can learn.

Citation

Mason, D.H. (1994), "Scenario‐based planning: Decision model for the learning organization", Planning Review, Vol. 22 No. 2, pp. 6-11. https://doi.org/10.1108/eb054457