Building business capabilities is the key to strategic execution
James C. Hendrickson
(Manager with the Strategic Services practice of Andersen Consulting, a unit of Arthur Andersen & Co.)
211
Abstract
Super Bakery's competitive success stemmed from its ability to identify and build organizational capabilities—a combination of people and how they operate—that best supported its strategy. The result was a virtually flawless execution of its market entry, and the achievement of a substantial competitive advantage by a newcomer in a mature, fragmented market.
Citation
Hendrickson, J.C. (1994), "Building business capabilities is the key to strategic execution", Planning Review, Vol. 22 No. 1, pp. 17-54. https://doi.org/10.1108/eb054451
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited