To read this content please select one of the options below:

Super Bakery Inc.: Innovating in a mature market is not just a piece of cake

Planning Review

ISSN: 0094-064X

Article publication date: 1 January 1994

473

Abstract

Super Bakery managers formulated breakthrough strategies for entering the mature institutional food market. Owned by football legend Franco Harris, this dynamic little company is now a profit leader in the industry. Their recipe for success: Differentiate services, build company capabilities, and create products like the “Super Donut.”

Citation

Darling, B.L. and Davis, T.R.V. (1994), "Super Bakery Inc.: Innovating in a mature market is not just a piece of cake", Planning Review, Vol. 22 No. 1, pp. 8-17. https://doi.org/10.1108/eb054450

Publisher

:

MCB UP Ltd

Copyright © 1994, MCB UP Limited

Related articles