Creativity is your business too!
Dennis F. Hightower
(President of Disney Consumer Products in Europe and the Middle East for The Walt Disney Company.)
1210
Abstract
Creativity can be one of the key drivers in business today. At the Walt Disney Company, creativity is not just a tool or a technique to increase productivity; it is the heart of the business. The creative process is practiced and nurtured at Disney, and the application of a similar approach could dramatically impact businesses in a multitude of industries.
Citation
Hightower, D.F. (1993), "Creativity is your business too!", Planning Review, Vol. 21 No. 5, pp. 54-56. https://doi.org/10.1108/eb054442
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited