Implementing strategy: Developing a partnership for change

Abstract

The process described in Russell Eisenstat's presentation was developed by Eisenstat and Michael Beer in partnership with Becton Dickinson, a $2.5 billion medical technology company. The presentation by James Wessel of Becton Dickinson, which follows Mr. Eisenstat's overview, outlines some of the implementation barriers encountered.

Citation

Eisenstat, R.A. (1993), "Implementing strategy: Developing a partnership for change", Planning Review, Vol. 21 No. 5, pp. 33-36. https://doi.org/10.1108/eb054437