TY  - JOUR
AB  - For better or worse, the business world of today is vastly different than it was a decade ago or even just a few years ago. The amount of uncertainty, instability, and lack of control that firms have in their business environments—the market turbulence—has increased dramatically for companies in almost every industry. So much so, in fact, that the old ways of competing simply do not work any more.
VL  - 21
IS  - 5
SN  - 0094-064X
DO  - 10.1108/eb054435
UR  - https://doi.org/10.1108/eb054435
AU  - Pine B. Joseph
PY  - 1993
Y1  - 1993/01/01
TI  - Making mass customization happen: Strategies for the new competitive realities
T2  - Planning Review
PB  - MCB UP Ltd
SP  - 23
EP  - 24
Y2  - 2024/05/11
ER  -