Making the right choices for the new consumer
Michael S. Dell
(Chairman and CEO of Dell Computer Corporation)
274
Abstract
In the early 1980s, when the PC business first got started, I realized that the distribution system for computers was very inefficient. Computer stores charged a 25–30 percent mark‐up for a computer, yet most salespeople did not know much about computers.
Citation
Dell, M.S. (1993), "Making the right choices for the new consumer", Planning Review, Vol. 21 No. 5, pp. 20-22. https://doi.org/10.1108/eb054434
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited