Business Insights™: An expert system for strategic analysis

Abstract

Business Insights is a $500 expert system for strategic analysis that won the respect of the managers who tested it for us. By combining both qualitative and quantitative strategic analysis, it offers managers—especially those who lack a strategic planning background—a useful tool for considering and managing future outcomes.

Citation

McNeilly, M. and Gessner, S. (1993), "Business Insights™: An expert system for strategic analysis", Planning Review, Vol. 21 No. 2, pp. 32-33. https://doi.org/10.1108/eb054410