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A California Auto Club reengineers customer service

Planning Review

ISSN: 0094-064X

Article publication date: 1 February 1993

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40

Abstract

CSAA customers are getting much better service and the company is cutting costs with its ongoing reengineering effort.

Citation

(1993), "A California Auto Club reengineers customer service", Planning Review, Vol. 21 No. 2, pp. 17-19. https://doi.org/10.1108/eb054406

Publisher

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MCB UP Ltd

Copyright © 1993, MCB UP Limited

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