Questions to answer before benchmarking

Abstract

Managers who have been through several bench‐marking projects have a mantra to remind them that the results are going to be worth the hard work. Their saying is: “Good Enough” is the enemy of “Best,” and “Best” is the enemy of “Better.” In other words, benchmarking can alert organizations that their years of being the best are now history. This can be a company‐saving warning because organizations that grow complacent about their past successes don't aggressively pursue improvement. But before any manager considers a major investment in benchmarking, seven questions need to be answered.

Citation

Kevin Vaziri, H. (1993), "Questions to answer before benchmarking", Planning Review, Vol. 21 No. 1, pp. 37-37. https://doi.org/10.1108/eb054400