Logitech case commentary

Abstract

Logitech has succeeded in the expensive and difficult process of establishing a global brand. In high‐tech markets, product lines change and evolve rapidly, but the brand name, capabilities, distribution and marketing channels represent an ongoing asset of the business. Logitech now faces another series of challenges as it attempts to exploit its brand by developing and marketing a stream of new products.

Citation

Davidson, A. (1992), "Logitech case commentary", Planning Review, Vol. 20 No. 6, pp. 46-48. https://doi.org/10.1108/eb054393