Logitech: The mouse that roared

Abstract

Logitech is a thriving example of that phenomenon of the communications revolution—a small, fast‐reacting, global firm. Logitech's multinational founders won the lion's share of both the U.S. and world market for this maker and marketer of mouse computer‐control devices in less than a decade. But now that the mouse industry is maturing, it's time to take afresh look at the firm's international strategy.

Citation

Jolly, V.K. and Bechler, K.A. (1992), "Logitech: The mouse that roared", Planning Review, Vol. 20 No. 6, pp. 20-24. https://doi.org/10.1108/eb054389