Six pathways to marketing innovation
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Abstract
A company must decide not only which pathway of innovation to pursue but apply talented, focused management to the problem of maximizing the yield from its innovation.
Citation
Magrath, A.J. (1992), "Six pathways to marketing innovation", Planning Review, Vol. 20 No. 6, pp. 12-48. https://doi.org/10.1108/eb054387
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited