TY  - JOUR
AB  - Mission statements by themselves are of very little value. Some companies have good mission statements, but their management teams often lack a sense of purpose. In other companies, management teams have a clarity of vision and enthusiasm that is awe‐inspiring, without having a mission statement. Mission statements in and of themselves are not important — creating a management team with a sense of mission is crucial.
VL  - 20
IS  - 5
SN  - 0094-064X
DO  - 10.1108/eb054369
UR  - https://doi.org/10.1108/eb054369
AU  - Campbell Andrew
PY  - 1992
Y1  - 1992/01/01
TI  - The power of missions: Aligning strategy and culture
T2  - Planning Review
PB  - MCB UP Ltd
SP  - 10
EP  - 63
Y2  - 2024/09/20
ER  -