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Screening potential new products

Planning Review

ISSN: 0094-064X

Article publication date: 1 April 1992

Abstract

A sophisticated screening system can focus the energies of the company on creating and developing products and services that will have greater likelihood of success.

Citation

Kuczmarski, T.D. (1992), "Screening potential new products", Planning Review, Vol. 20 No. 4, pp. 24-48. https://doi.org/10.1108/eb054364

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited