TY - JOUR AB - Power brands like Perdue Farm's Oven Staffer chickens and Gillette's Sensor razor achieve superior profitability by convincing customers that they offer superior quality says a noted analyst of the data linking strategy and performance. His conclusions are based on a review of 25 years of confidential data from major U.S. corporations. His insights have important implications for corporate strategy and should provoke a review of business operations in many firms. VL - 20 IS - 4 SN - 0094-064X DO - 10.1108/eb054361 UR - https://doi.org/10.1108/eb054361 AU - Gale Bradley T. PY - 1992 Y1 - 1992/01/01 TI - Quality comes first when hatching power brands T2 - Planning Review PB - MCB UP Ltd SP - 4 EP - 48 Y2 - 2024/03/29 ER -