Teaching decision makers to learn from scenarios: A blueprint for implementation
Ian Wilson
(Ian Wilson joined SRI International in 1980 after 25 years with General Electric, primarily in corporate strategic planning. Specializing in scenario planning and development of strategic vision, his consulting assignments have included Shell, Statoil of Norway, and CSR of Austrailia.)
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Abstract
The insights gained from scenarios will be wasted unless companies effectively integrate them into the decision‐making process.
Citation
Wilson, I. (1992), "Teaching decision makers to learn from scenarios: A blueprint for implementation", Planning Review, Vol. 20 No. 3, pp. 18-22. https://doi.org/10.1108/eb054356
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited