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Battelle's scenario analysis of a European high‐tech market

Stephen M. Millet (Manager of Forecasting and Strategic Planning Studies at the Columbus, Ohio, division of the Battelle consulting firm.)

Planning Review

ISSN: 0094-064X

Article publication date: 1 February 1992

Abstract

In 1988 Battelle was asked to work with a U.S.‐based information technology (IT) company to apply the BASICS scenario method to a forecast of its changing European market.

Citation

Millet, S.M. (1992), "Battelle's scenario analysis of a European high‐tech market", Planning Review, Vol. 20 No. 2, pp. 20-23. https://doi.org/10.1108/eb054351

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited