Battelle's scenario analysis of a European high‐tech market
Stephen M. Millet
(Manager of Forecasting and Strategic Planning Studies at the Columbus, Ohio, division of the Battelle consulting firm.)
77
Abstract
In 1988 Battelle was asked to work with a U.S.‐based information technology (IT) company to apply the BASICS scenario method to a forecast of its changing European market.
Citation
Millet, S.M. (1992), "Battelle's scenario analysis of a European high‐tech market", Planning Review, Vol. 20 No. 2, pp. 20-23. https://doi.org/10.1108/eb054351
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited