TY  - JOUR
AB  - By incorporating senior management's scenarios—alternative stories about the competition, markets, capital investments, new technologies—into the planning process, executives can test and build a consensus on the implicit and explicit mental models of their business.
VL  - 20
IS  - 2
SN  - 0094-064X
DO  - 10.1108/eb054350
UR  - https://doi.org/10.1108/eb054350
AU  - Tenaglia Mason
AU  - Noonan Patrick
PY  - 1992
Y1  - 1992/01/01
TI  - Scenario‐based strategic planning: A process for building top management consensus
T2  - Planning Review
PB  - MCB UP Ltd
SP  - 12
EP  - 19
Y2  - 2024/04/25
ER  -