TM/1‐A Relational Spreadsheet
John W. Sterling
(Manager in the strategic management and marketing practice of the Chicago‐based Smock Management Consultants)
31
Abstract
TM/1—a “relational spreadsheet”‐facilitates complex marketing and planning modeling for strategic managers.
Citation
Sterling, J.W. (1992), "TM/1‐A Relational Spreadsheet", Planning Review, Vol. 20 No. 1, pp. 29-47. https://doi.org/10.1108/eb054346
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited