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TM/1‐A Relational Spreadsheet

John W. Sterling (Manager in the strategic management and marketing practice of the Chicago‐based Smock Management Consultants)

Planning Review

ISSN: 0094-064X

Article publication date: 1 January 1992

Abstract

TM/1—a “relational spreadsheet”‐facilitates complex marketing and planning modeling for strategic managers.

Citation

Sterling, J.W. (1992), "TM/1‐A Relational Spreadsheet", Planning Review, Vol. 20 No. 1, pp. 29-47. https://doi.org/10.1108/eb054346

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited